Saturday, 8 February 2020

What is AdSense and How Does it Work?

AdSense is a program from Google that allows publishers to run ads, and monetize their content, without worrying about actually selling ads or managing ad inventories. The program is open to most website owners, and it's also integrated into Google's Blogger and YouTube platforms. If you have a website that includes unique, interesting, or entertaining content that's useful to your readers, you can use your Google AdSense account to make money



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AdSense is a program from Google that allows publishers to run ads, and monetize their content, without worrying about actually selling ads or managing ad inventories. The program is open to most website owners, and it's also integrated into Google's Blogger and YouTube platforms. If you have a website that includes unique, interesting, or entertaining content that's useful to your readers, you can use your Google AdSense account to make money.

How Does AdSense Work?

AdSense is designed to simplify the process of monetizing your websites with ads. Instead of making deals with individual advertisers and dealing with complicated systems to track things like how many people view and click your ads, Google handles everything.
Advertisers pay Google to run ads on the AdSense network, then Google pays you when those ads appear on your websites. According to Google's revenue share policy, you receive 68 percent of the amount the advertiser paid, while Google keeps 32 percent.
There are three main types of ads on Google AdSense:
  • Cost per click (CPC): Every time a viewer clicks one of these ads, you get paid. These ads are very common.
  • Cost per mille (CPM): These ads pay a fixed amount for every 1,000 times the ad is seen on your website by a viewer. They typically pay less than CPC, but they pay regardless of whether anyone clicks.
  • Cost per action (CPA): These ads only pay if a viewer clicks the ad and then performs an action like signing up for a mailing list. Since the action provides a direct benefit to the advertiser, these ads typically pay more.
You will typically see a variety of these ads on your website when you use AdSense. Since Google handles the entire bidding and placement process, you'll always receive the highest-paying available ads, regardless of type.
This is how the entire AdSense process works from start to finish:
  1. You create a website, blog, or YouTube channel that has unique and useful content for your viewers.
  2. You sign up for a Google AdSense account.
  3. If you're running a website, AdSense will provide you with Javascript code you can insert into your web pages. If you're using Blogger or YouTube, you just have to enable ads.
  4. Advertisers bid for the rights to run ads on specific content, like your website, blog, or YouTube videos.
  5. AdSense automatically inserts the highest-paying ads into your site, blog, or videos.
  6. Depending on the type of ad, you'll earn money based on how many times it's viewed or clicked.
  7. Once you have earned enough money, Google will issue you a payment.

How Do You Sign Up For a Google AdSense Account?

Before you can sign up for an AdSense account, you need to have a website, and it has to be eligible to run AdSense ads. Websites need to meet a number of requirements to be eligible. For instance, websites that simply copy content from other sources aren't allowed to use AdSense.
If you want to use AdSense with a Blogger blog or on a YouTube channel, apply directly through Blogger or YouTube.
If you have a website that provides engaging, interesting, or entertaining content, then you should be able to qualify for an account.
  1. Navigate to google.com/adsense/start, and select Sign up now.
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